Say hello to
Coach Claudette ❋
AI is everywhere.
But nobody is coaching women how to use it for their real life.
Your life is complicated.
Coach Claudette builds for that.
Somewhere in the last two years, AI went from a buzzword to a tool that millions of people use every single day. Some women are learning it at work, for performance reviews and daily reports and their employer's bottom line. That's great. Some women want nothing to do with it but are quietly curious anyway. Either way, nobody is teaching them how to use it for the other part of their lives, which is, by any honest measure, the harder part.
The average woman in the prime of her life could be tracking a parent's declining health, managing a college application process, rebuilding her finances after a marriage ends, navigating her own body in perimenopause, and trying to make sense of a mound of paperwork — all while working and holding the mental load from groceries to summer plans. She is doing all of this with her phone's notes app, a Google doc she made three years ago, and a group chat that is mostly memes.
The things she actually wants to do — the career shift she dreams of, the Saturday mornings with her kids, the hobby she hasn’t touched in two years, are still waiting. Women are using AI 25% less than men, in a moment when the jobs women hold are three times more likely to be automated by it, and almost none of the tools being built for this moment are aimed at the actual weight women are carrying.
Coach Claudette is not another Instagram account yelling prompts at you. It is not a productivity course built to help you answer emails faster, optimize your morning routine, or write a month of content in twenty minutes. It is a small, practical, hands-on coaching experience for women who want to bring ease to their actual lives so they can live the life they actually want to be living.
And for the record, it is also kind of fun. I built this entire concept with a voice note, walking on the beach.
The Approach
We don't start with the tools. We start with your life.
Most AI courses hand you a toolkit and send you home to figure out where it fits. Coach Claudette works the other way around.
You come with an area of your life that needs to feel easier. Not a solution. Not even a clear picture of what you want to build. Just the friction, and the willingness to do something about it.
My background is coaching, not technology. That distinction matters more than it might sound. The first thing we do together is have a real coaching conversation: what is actually underneath the friction you named, what would feel genuinely different if this area were easier, and how you actually want to walk away feeling. The build comes after that conversation, and it is more useful because of it.
When I started building my partner's medical database, all I knew was that I wanted to feel less overwhelmed by her cancer care. What I built was a system her whole care team can access, that holds every appointment note and doctor contact in one place, and that turned a chemo symptom tracker into a visual chart for her oncologist. I did not plan that. We built toward it. That is the coaching.
The Claudette Community
The work doesn’t stop when our session does.
What tends to happen after a woman leaves her first session is that she starts seeing opportunities for ease everywhere: in the PDF she has been meaning to organize for the PTA, the voice memo she recorded on the way to school pickup, the spreadsheet that has been open on her desktop for three weeks. She has questions. She also has things to share.
Coach Claudette includes biweekly office hours on Zoom, open to every active participant and for three months after your sessions end. The format is simple: show up, share something you built or discovered, bring what you are stuck on, and watch someone else figure out the version of your problem you have not faced yet. I facilitate, but the room tends to run itself.
Women who keep showing up start to recognize each other. They begin solving problems together the way women always do: generously, creatively, and with more range than any one person working alone. Unlike a text thread or dinner party where conversations are scattered and reactive, squeezed into the margins of an already full life, these office hours are the exact way women can lessen the mental load and learn AI.
“The chaos didn't disappear. But once I had systems holding it, I stopped carrying it in my body all day. That's when the bigger questions started surfacing — the ones I'd been too exhausted to ask."
Do you recognize her?
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and she has three siblings in three different states and a mother who is trying to manage everything herself and won't admit she can't. Margaret is the one on the phone with the neurologist, the one researching clinical trials at midnight, the one trying to hold the medical information together in a way her whole family can actually access. Right now it lives in her head and in forty-seven text threads. There is a better way to do this, and it takes about two hours to build.
If you are the one everyone calls, Coach Claudette is for you. -
and she is, for the first time in her adult life, entirely responsible for her own finances. She’s dreaming about launching her own business but has no idea if she can afford to. She does not know how to build a picture of her financial life that she can look at without that low-grade feeling of dread. She is smart and capable and has managed a household budget for fifteen years, and somehow still feels like she is starting from zero. She is not starting from zero. She just needs the right tools to see what she already knows.
If your financial life feels like a fog you can't quite see through, Coach Claudette is for you.
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which looks like seventeen tabs open for summer camp registration, three of which have waitlists she is refreshing daily, and a color-coded calendar that’s not pulling it’s weight in determining if her son can do both a baseball clinic and sleep-away camp. Add a co-parenting schedule that shifts, a vacation the whole family wants to take but nobody has actually planned, and grandparents who really want some quality time too. Meg is spending more time managing the logistics of summer than she will spend actually enjoying it. She does not need a planner. She needs a system that can see the whole picture at once, find the gaps, and tell her where the good stuff actually fits — (and then replicate it during the school year!).
If you are the architect of everyone else's summer and yours keeps disappearing, Coach Claudette is for you.
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which means Julia is managing campus visit logistics and essay deadlines and financial aid questions and a teenager who alternates between panicked and completely unbothered, sometimes within the same conversation. Julia is also working full time, has a younger kid at home, and a partner who is supportive but not leading on this. She does not need anyone to tell her this process is stressful. She needs a system to manage it.
If you are the one holding the college process together, Coach Claudette is for you.
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which in perimenopause means she is researching sleep and cortisol and HRT and strength training and about thirty other things she never thought about five years ago, trying to figure out which of it is evidence-based and which of it is someone selling her something. She has seen doctors, gotten partial answers, and left appointments wishing she had said something differently or come in better prepared. She wants a protocol that is actually hers, built on her own symptoms and labs and history, and she wants to walk into every appointment knowing exactly what to say and leaving with something she can actually act on.
If your health feels like a project you can never quite manage, Coach Claudette is for you.
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the one she’s been talking about for three years, which means she is now managing contractors and tile samples and lead times and a budget that keeps shifting and a husband who has opinions about the island but not about any of the research required to have those opinions. She has quotes in her email, inspiration photos in seventeen saved Instagram posts, and a Pinterest board she made in 2021 that no longer reflects what she actually wants. Nothing is in the same place and she cannot see the whole picture at once, which means every decision feels harder than it should be.
If you are the project manager of your own home and nobody gave you the tools for that job, Coach Claudette is for you.
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who is president of the board, said yes to chairing the PTA fundraiser, and yes to the committee that needed someone who would actually follow through — because she is good at this and she knows it, and the non-profits she serves are genuinely better for her hyper organization. What she did not say yes to is the forty-seven emails a week, the meeting notes nobody else was going to write up, the grant research that fell to her by default, and the annual report she is somehow producing from scratch again this year. She is not burned out on the work. She is burned out on the administrative weight of it, and she has never once had a tool that could carry any of that with her.
If you are the person every organization relies on and you are tired of doing it all by hand, Coach Claudette is for you.
Four months ago I didn’t know how to use Claude.
The thing that makes Coach Claudette worth your time is not that I am an AI expert. I am a professional coach, who learned it fast, used it immediately for real and sometimes very hard things, and have not stopped thinking about how to teach it to the women around me.
Here is what I have actually built in the last four months:
When my partner was diagnosed with breast cancer, I built a complete medical database that tracks her chemo symptoms, graphs them for her oncologist, and holds every doctor's visit and appointment record in one place, organized well enough that we can find anything in seconds.
When my marriage ended, I built a financial dashboard that finally let me see my own money clearly: what I have, what I am spending, how long it lasts.
When I had a long flight and nothing but time, I used Claude to build a memory app my college friends and I had been talking about for ten (!!) years, with no coding experience whatsoever. And the entire concept for Coach Claudette came to be through a voice note, walking on the beach — which is, not coincidentally, exactly what learning Claude for real life makes possible.
Oh, and this website. I built that too. (In a weekend.)
I am a certified professional coach, a former classroom teacher, and someone who has built multiple companies from scratch. What that combination gives me is not technical expertise. It is the ability to hear what is actually underneath the problem you walk in with, and to build toward something that addresses that, not just the surface of it. No previous experience with AI is needed. You just need to be curious enough to try.
Yes, I’m Sam. So why Claudette? You’ll see…
(Hint, Claude might just be too helpful to be a man.)
“I never knew what I could do with AI.
Once I realized it, I saw how much time I got back and how much more time there was for the good stuff of life!”
Work with Claudette. Personal. Practical. In good company.
The Prep
~ 1 hour, on your own time
Before We Begin
You help me get to know you, so Claude can get to know you too. By the time we sit down together, I have already spent time with your answers — understanding the load you are carrying, what is underneath it, and what you want to feel on the other side. We hit the ground running.
2
Session 1
75 min | 1:1
Coach the Build
A coaching conversation that ends with both an emotional shift and a tangible project. Not a tutorial, not a demo. We talk thought what is underneath the friction you came with and how you want to feel walking away. Then we build together, in real time.
WANT MORE?
Some women finish their two sessions ready to keep going. More areas of life to consider, more systems to build, or deeper questions starting to surface. Additional sessions with Sam are available any time — building with Claudette or coaching through The Moreover.
Session 32
60 min | 1:1
Debrief + Deepen
A week after we build, we reconvene. What shifted, what surprised you, what needs tweaking, and what you want next. This is where it gets interesting. This is when your “more” starts to emerge.
THE CLAUDETTE COMMUNITY: (included for 3 months)
A biweekly open hour of women who are building, troubleshooting, and figuring this out together. Show up with something you made, something you are stuck on, or just to watch someone else solve the version of your problem you have not faced yet. I facilitate, but the room tends to run itself. This is where the real cross-pollination happens, and where women who came in alone stop feeling that way.
WHAT YOU LEAVE WITH:
Not a list of things to try someday. A system you built yourself, for a part of your life that needed it, with a coach in the room the entire time. Women who expected to learn a tool tend to leave surprised by what else shifted — the confidence, the clarity, and the sense that they are more capable of building change in their own lives.
NEED EXTRA HAND-HOLDING?
Learning something new can bring up questions you want answered before we meet again. Text support gives you direct access to Sam throughout the week so nothing derails your momentum between sessions. (Additional fee.)
The tools are one part. The rest is a different conversation
Coach Claudette coaches you to use AI and practical systems for the complexity of midlife — the logistics, the caregiving, the finances, the health decisions that need organization and clarity and a better set of tools than you currently have.
But midlife is also a season of identity shifts, career pivots, and questions that don't have a dashboard. If you are navigating something deeper, figuring out what comes next, who you are outside of the roles you have been playing, or what you actually want from this chapter, that is the work I do as a coach through The Moreover.
The two are related. The practical clarity you build here often creates the space for the bigger questions to surface. When you are ready for that conversation, it is waiting for you.
Join the waitlist.
