Say hello to
Coach Claudette

AI is everywhere.

But nobody is coaching women how to use it for their real life.

Your life is complicated.

Coach Claudette builds for that.


Somewhere in the last two years, AI went from a buzzword to a tool that millions of people use every single day. Some women are learning it at work, for performance reviews and daily reports and their employer's bottom line. That's great. Some women want nothing to do with it but are quietly curious anyway. Either way, nobody is teaching them how to use it for the other part of their lives, which is, by any honest measure, the harder part.

The average woman in the prime of her life could be tracking a parent's declining health, managing a college application process, rebuilding her finances after a marriage ends, navigating her own body in perimenopause, and trying to make sense of a mound of paperwork — all while working and holding the mental load from groceries to summer plans. She is doing all of this with her phone's notes app, a Google doc she made three years ago, and a group chat that is mostly memes.

The things she actually wants to do — the career shift she dreams of, the Saturday mornings with her kids, the hobby she hasn’t touched in two years, are still waiting. Women are using AI 25% less than men, in a moment when the jobs women hold are three times more likely to be automated by it, and almost none of the tools being built for this moment are aimed at the actual weight women are carrying.

Coach Claudette is not another Instagram account yelling prompts at you. It is not a productivity course built to help you answer emails faster, optimize your morning routine, or write a month of content in twenty minutes. It’s a hands-on coaching experience for women who want to bring ease to their actual lives so they can live the life they actually want to be living.

And for the record, it is also kind of fun. I built this entire concept with a voice note, walking on the beach.

Do you recognize her?

The Approach

We don't start with the tools. We start with your life.

Most AI courses hand you a toolkit and send you home to figure out where it fits. Coach Claudette works the other way around.

You come with an area of your life that needs to feel easier. Not a solution. Not even a clear picture of what you want to build. Just the friction, and the willingness to do something about it.

My background is coaching, not technology. That distinction matters more than it might sound. The first thing we do together is have a real coaching conversation: what is actually underneath the friction you named, what would feel genuinely different if this area were easier, and how you actually want to walk away feeling. The build comes after that conversation, and it is more useful because of it.

When I started building my partner's medical database, all I knew was that I wanted to feel less overwhelmed by her cancer care. What I built was a system her whole care team can access, that holds every appointment note and doctor contact in one place, and that turned a chemo symptom tracker into a visual chart for her oncologist. I did not plan that. We built toward it. That is the coaching.

The Claudette Community

The work doesn’t stop when our session does.

What tends to happen after a woman leaves her first session is that she starts seeing opportunities for ease everywhere: in the PDF she has been meaning to organize for the PTA, the voice memo she recorded on the way to school pickup, the spreadsheet that has been open on her desktop for three weeks. She has questions. She also has things to share.

Coach Claudette includes biweekly office hours on Zoom. The format is simple: show up, share something you built or discovered, bring what you are stuck on, and watch someone else figure out the version of your problem you have not faced yet. I facilitate, but the room tends to run itself.

Women who keep showing up start to recognize each other. They begin solving problems together the way women always do: generously, creatively, collaboratively, and with more range than any one person working alone. Unlike a text thread or dinner party where conversations are scattered and reactive, squeezed into the margins of an already full life, these office hours are the exact way women can lessen the mental load and learn AI.

“The chaos didn't disappear. But once I had systems holding it, I stopped carrying it in my body all day. That's when the bigger questions started surfacing — the ones I'd been too exhausted to ask."

Four months ago I didn’t know how to use Claude.

The thing that makes Coach Claudette worth your time is not that I am an AI expert. I am a professional coach, who learned it fast, used it immediately for real and sometimes very hard things, and have not stopped thinking about how to teach it to the women around me.

Here is what I have actually built in the last four months:

When my partner was diagnosed with breast cancer, I built a complete medical database that tracks her chemo symptoms, graphs them for her oncologist, and holds every doctor's visit and appointment record in one place, organized well enough that we can find anything in seconds.

When my marriage ended, I built a financial dashboard that finally let me see my own money clearly: what I have, what I am spending, how long it lasts.

When I had a long flight and nothing but time, I used Claude to build a memory app my college friends and I had been talking about for ten (!!) years, with no coding experience whatsoever. And the entire concept for Coach Claudette came to be through a voice note, walking on the beach — which is, not coincidentally, exactly what learning Claude for real life makes possible.

Oh, and this website. I built that too. (In a weekend.)

I am a certified professional coach, a former classroom teacher, and someone who has built multiple companies from scratch. I hear what is actually underneath the problem you walk in with, and build toward something that addresses that, not just the surface of it. No previous experience with AI is needed. You just need to be curious enough to try.

Yes, I’m Sam. So why Claudette? You’ll see…


(Hint, Claude might just be too helpful to be a man.)

“I never knew what I could do with AI.
Once I realized it, I saw how much time I got back and how much more time there was for the good stuff of life!”

Work with Claudette. Personal. Practical. In good company.


The Prep

~ 1 hour, on your own time

Before We Begin

You help me get to know you, so Claude can get to know you too. By the time we sit down together, I have already spent time with your answers — understanding the load you are carrying, what is underneath it, and what you want to feel on the other side. We hit the ground running.

2

Session 1

75 min | 1:1

Coach the Build

A coaching conversation that ends with both an emotional shift and a tangible project. Not a tutorial, not a demo. We talk thought what is underneath the friction you came with and how you want to feel walking away. Then we build together, in real time.

Session 32

60 min | 1:1

Debrief + Deepen

A week after we build, we reconvene. What shifted, what surprised you, what needs tweaking, and what you want next. This is where it gets interesting. This is when your “more” starts to emerge.


THE CLAUDETTE COMMUNITY: (included for 1 month)

A biweekly open hour of women who are building, troubleshooting, and figuring this out together. Show up with something you made, something you are stuck on, or just to watch someone else solve the version of your problem you have not faced yet. I facilitate, but the room tends to run itself. This is where the real cross-pollination happens, and where women who came in alone stop feeling that way.

WHAT YOU LEAVE WITH:

Not a list of things to try someday. A system you built yourself, for a part of your life that needed it, with a coach in the room the entire time. Women who expected to learn a tool tend to leave surprised by what else shifted — the confidence, the clarity, and the sense that they are more capable of building change in their own lives.

NEED EXTRA HAND-HOLDING?

Learning something new can bring up questions you want answered before we meet again. Text support gives you direct access to Sam throughout the week for short texts so nothing derails your momentum between sessions. (Additional fee.)

WANT MORE? GO BESPOKE WITH CLAUDETTE:

Some situations are too complex for two sessions. A medical crisis, a divorce, estate planning for aging parents. For women navigating something with this kind of weight, I offer a more extended engagement. I build the entire personalized system based on our sessions together, and equip you to manage and maintain it.

The tools are one part. The rest is a different conversation

Coach Claudette coaches you to use AI and practical systems for the complexity of midlife — the logistics, the caregiving, the finances, the health decisions that need organization and clarity and a better set of tools than you currently have.

But midlife is also a season of identity shifts, career pivots, and questions that don't have a dashboard. If you are navigating something deeper, figuring out what comes next, who you are outside of the roles you have been playing, or what you actually want from this chapter, that is the work I do as a coach through The Moreover.

The two are related. The practical clarity you build here often creates the space for the bigger questions to surface. When you are ready for that conversation, it is waiting for you.

  • "I knew Claude could do simple things, draft an email, answer a question. What Sam and I built together was a complete financial dashboard with sliders for every expense category, real tax calculations already built in, and a clear timeline showing exactly where I stood. I went from opening my bank account with a low-grade feeling of dread to knowing my own numbers, clearly, for the first time. That shift happened in about twenty minutes."

  • "I came in thinking I was the kind of person who wasn't good with technology. What I left with was something I built myself, a system that actually runs a part of my life I had been confused about for years. I didn't just learn a tool. I realized I was capable of more than I had been giving myself credit for, and that turned out to be the thing that surprised me most."

  • “By the end of session one, I had something real and useful — not a list of things to try someday.”

Get in touch & stay in the loop.

I’m building online workshops, IRL gatherings, and community events that harness the power of women and AI. Curious? I’d love to connect.