Say hello to
Coach Claudette
❋

Coaching and AI systems for women running full lives and growing businesses.

Two ways to work with Claudette.

But you don't have to choose just one, because your life and your business share the same brain
(and usually the same calendar).

Claudette at Home

We start with your real life, not AI tools.

Most AI courses hand you a toolkit of prompts and send you home to figure out where and how it fits. I work the other way around, coaching you to use AI and practical systems for the complexity of midlife that needs to feel easier (the logistics, the caregiving, the finances, the health decisions, the career pivots) to build organization and clarity with a better set of tools than you currently have.

What we might build:

  • A medical hub for a parent or partner, with every appointment, medication, and question for the doctor in one place

  • A money dashboard that pulls all your accounts into one budget

  • A family command center for school calendars, carpools, camps, and appointments

  • A college application tracker that keeps deadlines, essays, and financial aid forms out of your group texts

What you get back:

You stop being your family’s search engine, and the weight of the mental load begins to lift. But midlife is also a season of questions that don't have a dashboard. Navigating something heavier, figuring out what comes next, identifying who you are outside of the roles you have been playing, and what you actually want from this chapter — this is the deeper work that goes hand in hand with the AI build. The practical clarity we implement creates the space for the bigger questions, and answers, to surface.

Claudette at Work

We start with your goals, not your to-do list.

I spent twenty years building Raddish Kids to $70M in lifetime revenue, and for a lot of those years the operating system was me (plus a truly impressive collection of sticky notes). Now I coach women who run businesses, practices, and nonprofits to get the work that lives in their heads (the onboarding, the follow-ups, the content, the reporting) into systems built with Claude, Notion, and other AI apps and tools. Yes, some people would call this AI consulting. The difference is we build it together, so you understand it, own it, and can change it when your business does.

What we might build:

  • Client onboarding that runs on its own

  • Meeting notes that turn into follow-up emails and action items before your next call

  • A content engine that turns a voice memo from your walk into drafts for Instagram, LinkedIn, your newsletter, or a sales pitch, in your voice

  • An interactive dashboard of financial projections

What you get back:

Your processes live somewhere other than your head, so a new hire or well-earned vacation doesn't bring everything to a halt. And the steps that took hours now take minutes.

But running a business at this stage of life comes with questions that don't fit in a workflow. Whether you want to grow or simplify, what only you can do, what you'd do instead if you had your Sunday nights back — this is the strategy and coaching work that goes hand in hand with the build. Once the admin runs in the background, there's finally room to think about where the business goes next.

The Claudette Community

Coaching that’s custom and collaborative.

In addition to ongoing text support throughout our engagement, my offerings include biweekly community hours on Zoom. The format is simple: show up, share something you built or discovered, bring what you are stuck on, or simply sit back and watch someone else figure out the version of a problem you have not faced yet. You’ll be inspired by what a room of smart, driven, and curious women creates.

Women who keep showing up begin solving problems together the way women always have: generously, creatively, collaboratively, and with more range than any one person working alone. Like a text thread with your besties or a dinner party, these community hours help you see endless applications and opportunities for growth in your personal and professional life.

How it Works

Running a small team and want custom AI systems people actually use? I offer intensive consulting for small companies to get your team confident and building on their own. Curious? Let's talk about what that could look like for you.

Your life is complicated.

Coach Claudette builds for that.


Somewhere in the last two years, AI went from a buzzword to a tool that millions of people use every single day. Some women are learning it at work, for performance reviews and daily reports and their employer's bottom line. That's great. Some women want nothing to do with it but are quietly curious anyway. Either way, nobody is teaching them how to use it for the other part of their lives, which is, by any honest measure, the harder part.

The average woman in the prime of her life could be tracking a parent's declining health, managing a college application process, rebuilding her finances after a marriage ends, navigating her own body in perimenopause, and trying to make sense of a mound of paperwork — all while working and holding the mental load from groceries to summer plans. She is doing all of this with her phone's notes app, a Google doc she made three years ago, and a group chat that is mostly memes.

The things she actually wants to do — the career shift she dreams of, the Saturday mornings with her kids, the hobby she hasn’t touched in two years, are still waiting. Women are using AI 25% less than men, in a moment when the jobs women hold are three times more likely to be automated by it, and almost none of the tools being built for this moment are aimed at the actual weight women are carrying.

Coach Claudette is not another Instagram account yelling prompts at you. It is not a productivity course built to help you answer emails faster, optimize your morning routine, or write a month of content in twenty minutes. It’s a hands-on coaching experience for women who want to bring ease to their actual lives and businesses so they can live the life they actually want to be living.

Do you recognize her?

“The chaos didn't disappear. But once I had systems holding it, I stopped carrying it in my body all day. That's when the bigger questions started surfacing — the ones I'd been too exhausted to ask."

Just months ago I didn’t know how to use Claude.

The thing that makes Coach Claudette worth your time is not that I am an AI expert. I am a professional coach, who learned it fast, used it immediately for real and sometimes very hard things, and have not stopped thinking about how to teach it to the women around me.

Here is what I have actually built in the first few months of learning AI:

When my partner was diagnosed with breast cancer, I built a complete medical database that tracks her chemo symptoms, graphs them for her oncologist, and holds every doctor's visit and appointment record in one place, organized well enough that we can find anything in seconds.

When my marriage ended, I built a financial dashboard that finally let me see my own money clearly: what I have, what I am spending, how long it lasts.

When I had a long flight and nothing but time, I used Claude to build a memory app my college friends and I had been talking about for ten (!!) years, with no coding experience whatsoever. And the entire concept for Coach Claudette came to be through a voice note, walking on the beach — which is, not coincidentally, exactly what learning Claude for real life makes possible.

When I started this coaching practice, I built a comprehensive client pipeline that is fully automated and efficient. Oh, and this website. I built that too. (In a weekend. On the beach.)

I am a certified professional coach, a former classroom teacher, and someone who has built multiple companies from scratch. I hear what is actually underneath the problem you walk in with, and build toward something that addresses that, not just the surface of it. No previous experience with AI is needed. You just need to be curious enough to try.

Yes, I’m Sam. So why Claudette? You’ll see…


(Hint, Claude might just be too helpful to be a man.)


  • "I knew Claude could do simple things, draft an email, answer a question. What Sam and I built together was a complete financial dashboard with sliders for every expense category, real tax calculations already built in, and a clear timeline showing exactly where I stood. I went from opening my bank account with a low-grade feeling of dread to knowing my own budget, clearly, for the first time."

  • "I came in thinking I was the kind of person who wasn't good with technology. What I left with was something I built myself, a system that actually runs a part of my life I had been confused about for years. I didn't just learn a tool. I realized I was capable of more than I had been giving myself credit for, and that turned out to be the thing that surprised me most."

  • “By the end of session one, I had SOPs that were real and useful in my business — not a list of things to try someday. Working with Sam allowed me to feel organized in a new way, one that gave me HOURS back to focus on the good stuff of the life I want to be living.”

Get in touch & stay in the loop.

I’m building online workshops, IRL gatherings, and community events that harness the power of women and AI. Curious? I’d love to connect.