Say hello to
Coach Claudette ❋
Coaching and AI systems for women running full lives and growing businesses.
Two ways to work with Claudette.
But you don't have to choose just one, because your life and your business share the same brain
(and usually the same calendar).
Claudette at Home
We start with your real life, not AI tools.
Most AI courses hand you a toolkit of prompts and send you home to figure out where and how it fits. I work the other way around, coaching you to use AI and practical systems for the complexity of midlife that needs to feel easier (the logistics, the caregiving, the finances, the health decisions, the career pivots) to build organization and clarity with a better set of tools than you currently have.
What we might build:
A medical hub for a parent or partner, with every appointment, medication, and question for the doctor in one place
A money dashboard that pulls all your accounts into one budget
A family command center for school calendars, carpools, camps, and appointments
A college application tracker that keeps deadlines, essays, and financial aid forms out of your group texts
What you get back:
You stop being your family’s search engine, and the weight of the mental load begins to lift. But midlife is also a season of questions that don't have a dashboard. Navigating something heavier, figuring out what comes next, identifying who you are outside of the roles you have been playing, and what you actually want from this chapter — this is the deeper work that goes hand in hand with the AI build. The practical clarity we implement creates the space for the bigger questions, and answers, to surface.
Claudette at Work
We start with your goals, not your to-do list.
I spent twenty years building Raddish Kids to $70M in lifetime revenue, and for a lot of those years the operating system was me (plus a truly impressive collection of sticky notes). Now I coach women who run businesses, practices, and nonprofits to get the work that lives in their heads (the onboarding, the follow-ups, the content, the reporting) into systems built with Claude, Notion, and other AI apps and tools. Yes, some people would call this AI consulting. The difference is we build it together, so you understand it, own it, and can change it when your business does.
What we might build:
Client onboarding that runs on its own
Meeting notes that turn into follow-up emails and action items before your next call
A content engine that turns a voice memo from your walk into drafts for Instagram, LinkedIn, your newsletter, or a sales pitch, in your voice
An interactive dashboard of financial projections
What you get back:
Your processes live somewhere other than your head, so a new hire or well-earned vacation doesn't bring everything to a halt. And the steps that took hours now take minutes.
But running a business at this stage of life comes with questions that don't fit in a workflow. Whether you want to grow or simplify, what only you can do, what you'd do instead if you had your Sunday nights back — this is the strategy and coaching work that goes hand in hand with the build. Once the admin runs in the background, there's finally room to think about where the business goes next.
The Claudette Community
Coaching that’s custom and collaborative.
In addition to ongoing text support throughout our engagement, my offerings include biweekly community hours on Zoom. The format is simple: show up, share something you built or discovered, bring what you are stuck on, or simply sit back and watch someone else figure out the version of a problem you have not faced yet. You’ll be inspired by what a room of smart, driven, and curious women creates.
Women who keep showing up begin solving problems together the way women always have: generously, creatively, collaboratively, and with more range than any one person working alone. Like a text thread with your besties or a dinner party, these community hours help you see endless applications and opportunities for growth in your personal and professional life.
How it Works
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We start with coaching conversations about how things run today, where your time goes, how you feel now and how you’d like to feel instead, and what you'd do with time if you got it back.
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Coaching is not a passive process. Between sessions, there's real work on your end: systems to set up, a thought prompt to sit with, a short journaling exercise, or trying out something we built together to see what actually brings shifts to your life.
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Before we build anything, I read your intake, map your current setup, and sketch out what we can automate, what we can simplify, and what you can stop doing. I learn your systems and find opportunities to improve them.
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This way, you understand every piece of the puzzle so you can continue to improve and optimize for your individual needs. Everything lives in your own accounts with a simple guide and setup.
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You get text and email access between sessions, and access to the bi-weekly Claudette Community Hour.
Running a small team and want custom AI systems people actually use? I offer intensive consulting for small companies to get your team confident and building on their own. Curious? Let's talk about what that could look like for you.
Your life is complicated.
Coach Claudette builds for that.
Somewhere in the last two years, AI went from a buzzword to a tool that millions of people use every single day. Some women are learning it at work, for performance reviews and daily reports and their employer's bottom line. That's great. Some women want nothing to do with it but are quietly curious anyway. Either way, nobody is teaching them how to use it for the other part of their lives, which is, by any honest measure, the harder part.
The average woman in the prime of her life could be tracking a parent's declining health, managing a college application process, rebuilding her finances after a marriage ends, navigating her own body in perimenopause, and trying to make sense of a mound of paperwork — all while working and holding the mental load from groceries to summer plans. She is doing all of this with her phone's notes app, a Google doc she made three years ago, and a group chat that is mostly memes.
The things she actually wants to do — the career shift she dreams of, the Saturday mornings with her kids, the hobby she hasn’t touched in two years, are still waiting. Women are using AI 25% less than men, in a moment when the jobs women hold are three times more likely to be automated by it, and almost none of the tools being built for this moment are aimed at the actual weight women are carrying.
Coach Claudette is not another Instagram account yelling prompts at you. It is not a productivity course built to help you answer emails faster, optimize your morning routine, or write a month of content in twenty minutes. It’s a hands-on coaching experience for women who want to bring ease to their actual lives and businesses so they can live the life they actually want to be living.
Do you recognize her?
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and she has three siblings in three different states and a mother who is trying to manage everything herself and won't admit she can't. Margaret is the one on the phone with the neurologist, the one researching clinical trials at midnight, the one trying to hold the medical information together in a way her whole family can actually access. Right now it lives in her head and in forty-seven text threads. There is a better way to do this, and it takes about two hours to build.
If you are the one everyone calls, Coach Claudette is for you. -
and she is, for the first time in her adult life, entirely responsible for her own finances. She’s dreaming about launching her own business but has no idea if she can afford to. She does not know how to build a picture of her financial life that she can look at without that low-grade feeling of dread. She is smart and capable and has managed a household budget for fifteen years, and somehow still feels like she is starting from zero. She is not starting from zero. She just needs the right tools to see what she already knows.
If your financial life feels like a fog you can't quite see through, Coach Claudette is for you.
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to build something of her own, and it's working, which means she is now the founder, the operator, the business developer, the bookkeeper, and the person who answers every email. The vision is clear. The systems holding it are not. She runs her business from her brain and a collection of tools that don't talk to each other, reinvents the wheel for each client, and somewhere in there she also has a family, a household, and a personal life that gets whatever is left over after the work does. The administrative weight of running something is starting to crowd out both the work she built this to do and the life she built it around.
If the lines have blurred between the work and ‘regular life’, Coach Claudette is for you.
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which looks like seventeen tabs open for summer camp registration, three of which have waitlists she is refreshing daily, and a color-coded calendar that’s not pulling it’s weight in determining if her son can do both a baseball clinic and sleep-away camp. Add a co-parenting schedule that shifts, a vacation the whole family wants to take but nobody has actually planned, and grandparents who really want some quality time too. Meg is spending more time managing the logistics of summer than she will spend actually enjoying it. She does not need a planner. She needs a system that can see the whole picture at once, find the gaps, and tell her where the good stuff actually fits — (and then replicate it during the school year!).
If you are the architect of everyone else's summer and yours keeps disappearing, Coach Claudette is for you.
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who runs a non profit, said yes to chairing the PTA fundraiser, and yes to the committee that needed someone who would actually follow through — because she is good at this and she knows it, and the organizations she serves are genuinely better for her hyper organization. What she did not say yes to is the forty-seven emails a week, the meeting notes nobody else was going to write up, the grant research that fell to her by default, and the annual report she is somehow producing from scratch again this year. She is not burned out on the work. She is burned out on the administrative weight of it, and she has never once had a tool that could carry any of that with her.
If you are the person every organization relies on and you are tired of doing it all by hand, Coach Claudette is for you.
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which means Julia is managing campus visit logistics and essay deadlines and financial aid questions and a teenager who alternates between panicked and completely unbothered, sometimes within the same conversation. Julia is also working full time, has a younger kid at home, and a partner who is supportive but not leading on this. She does not need anyone to tell her this process is stressful. She needs a system to manage it.
If you are the one holding the college process together, Coach Claudette is for you.
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which in perimenopause means she is researching sleep and cortisol and HRT and strength training and about thirty other things she never thought about five years ago, trying to figure out which of it is evidence-based and which of it is someone selling her something. She has seen doctors, gotten partial answers, and left appointments wishing she had said something differently or come in better prepared. She wants a protocol that is actually hers, built on her own symptoms and labs and history, and she wants to walk into every appointment knowing exactly what to say and leaving with something she can actually act on.
If your health feels like a project you can never quite manage, Coach Claudette is for you.
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the one she’s been talking about for three years, which means she is now managing contractors and tile samples and lead times and a budget that keeps shifting and a husband who has opinions about the island but not about any of the research required to have those opinions. She has quotes in her email, inspiration photos in seventeen saved Instagram posts, and a Pinterest board she made in 2021 that no longer reflects what she actually wants. Nothing is in the same place and she cannot see the whole picture at once, which means every decision feels harder than it should be.
If you are the project manager of your own home and nobody gave you the tools for that job, Coach Claudette is for you.
“The chaos didn't disappear. But once I had systems holding it, I stopped carrying it in my body all day. That's when the bigger questions started surfacing — the ones I'd been too exhausted to ask."
Just months ago I didn’t know how to use Claude.
The thing that makes Coach Claudette worth your time is not that I am an AI expert. I am a professional coach, who learned it fast, used it immediately for real and sometimes very hard things, and have not stopped thinking about how to teach it to the women around me.
Here is what I have actually built in the first few months of learning AI:
When my partner was diagnosed with breast cancer, I built a complete medical database that tracks her chemo symptoms, graphs them for her oncologist, and holds every doctor's visit and appointment record in one place, organized well enough that we can find anything in seconds.
When my marriage ended, I built a financial dashboard that finally let me see my own money clearly: what I have, what I am spending, how long it lasts.
When I had a long flight and nothing but time, I used Claude to build a memory app my college friends and I had been talking about for ten (!!) years, with no coding experience whatsoever. And the entire concept for Coach Claudette came to be through a voice note, walking on the beach — which is, not coincidentally, exactly what learning Claude for real life makes possible.
When I started this coaching practice, I built a comprehensive client pipeline that is fully automated and efficient. Oh, and this website. I built that too. (In a weekend. On the beach.)
I am a certified professional coach, a former classroom teacher, and someone who has built multiple companies from scratch. I hear what is actually underneath the problem you walk in with, and build toward something that addresses that, not just the surface of it. No previous experience with AI is needed. You just need to be curious enough to try.
Yes, I’m Sam. So why Claudette? You’ll see…
(Hint, Claude might just be too helpful to be a man.)
Get in touch & stay in the loop.
I’m building online workshops, IRL gatherings, and community events that harness the power of women and AI. Curious? I’d love to connect.